Founded in 2012 by Alex Beck and Justin Aquilia, Optimize.Ad became a direct-response company dedicated to running advertising and building tools that helped consumers purchase insurance plans. The founders were frustrated at how difficult it was for a consumer to get honest information about insurance, and talk to a licensed agent. In most cases, they would go through portal after portal promising them one thing, but then connecting them to a barrage of phone calls.
We were on a mission to be different, from the start. With a focus on true and honest marketing, and technology systems that connect consumers directly to licensed agents, the client results were highly acclaimed.
In the insurance industry we became well known as the highest quality producing direct-response advertisers. With that, we started branching into other verticals, like Mortgage Finance and Solar Power.
As we grow, we keep exceeding our customer expectations and building even better consumer facing products. We are a direct-response marketing and software company dedicated not just to generating leads for businesses, but building the ultimate consumer experiences.