About us

Our mission is to build consumer experiences that are truly helpful.

Founded in 2012 by Alex Beck and Justin Aquilia, Optimize.Ad became a direct-response company dedicated to running advertising and building tools that helped consumers purchase insurance plans. The founders were frustrated at how difficult it was for a consumer to get honest information about insurance, and talk to a licensed agent. In most cases, they would go through portal after portal promising them one thing, but then connecting them to a barrage of phone calls.

We were on a mission to be different, from the start. With a focus on true and honest marketing, and technology systems that connect consumers directly to licensed agents, the client results were highly acclaimed.

In the insurance industry we became well known as the highest quality producing direct-response advertisers. With that, we started branching into other verticals, like Mortgage Finance and Solar Power.

As we grow, we keep exceeding our customer expectations and building even better consumer facing products. We are a direct-response marketing and software company dedicated not just to generating leads for businesses, but building the ultimate consumer experiences.

Where we Excel

Creative Thinking

Creative Thinking

Our creative team is first class when it comes to standing out in the crowd. With over 6 years of experience in making our ideas stand out we have developed an amazing process of continuously staying ahead of the competition.

Media Buying

Media Buying

We've spent years building internal tools to aid in our media buying efforts, and building internal review processes to insure that our advertisements are of the highest quality.

Action Driven Website

Action Driven Website

We build out websites that educate consumers, and then help them take action when they are ready to move forward. This action is where we connect them directly to a licensed business professional.

Lead Generation

Lead Generation

Our systems are efficient at turning interested consumers into interested leads that are ready to speak with someone about a new business product.

Leads Generated
Year 2012
18,382
Year 2013
56,124
Year 2014
102,391
Year 2015
289,110
Year 2016
513,766
Year 2017
736,238
Learn how you can row

Learn How You Can Grow
Your Business With Optimize.Ad

Do you need an elite team of technologist and idea-makers? Is quality important to you? Is scalability and endless customization paramount? Do you need a brand that is built specifically for your company and can be as innovative as you are?

Inquire